The manner of employing push notifications to arrest app churn
Introduction
Quick growth is a prerequisite during the early part of mobile app launch. Getting users is a critical part but later on the emphasis should fall on retaining customers. The retention part goes a long way in making an app a blockbuster. The way the mobile app push notifications are extracted depends on uplifting and preserving retention rates. This write up aims to point out factors that bring down app churn by executing the ideal push notification practices to involve and turn users to long-term customers.
Opt-In Conversions
Opt-in messaging has a direct bearing on higher user retention. With push notifications you can directly communicate with your audience and encourage them to engage regularly with you. In a bid to make them react users have to opt for receiving messaging from you, and this can be a bit challenging. The push notifications are normally ignored as people have a lot of other things on mobile phones to keep themselves busy.
Here you have to draw up a strategy to involve the users. You have to make them understand the uses of your app and how they would benefit by opting for push notifications.
In order for good outcomes, begin your onboarding plan with a splash page. An interactive approach can very well explain the main functionality of push notifications. In case the user fully realizes the core utilities of app push notifications, the prospect of opt-in messages looks very bright for your growth.
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Bring down App Churn via Push Notifications
If users start accepting push notifications, then it’s time for you to deliver strategic, appropriate messages. Follow these guidelines to leverage push in an effective manner.
Quality is primary
The notification message should basically revolve around the kind of app you have and the type of service/experience to expect from it. Always remember that less frequency would be ideal over here. The frequency is not very important but when you send a message the same should deliver some value to the user. Too much of notifications that are irrelevant can be a big turn off for the users as they might develop negative reactions to your app..
The content is very important in such messages, the way you are putting across the message and of course the same should generate interest among users. The key over here is the significance of personalization in targeting messaging.
Divide users into different category
Context is very critical when it comes to push notifications. You should never put all users in one category. The messages to be sent across to the users should be on the basis of past preferences, behavior, and engagement with the app. You can utilize in-app data to appropriately divide users into relevant groups to offer right and contextual messaging.
With the passage of time, marketers have gradually warmed up to the merits of segmentation.User engagement increases when the push notifications are something users can relate to. Proper Segmentation can also result in lead conversions provided the message is user-specific.
Provide users with what they desire
Through proper segmentation of users and analytics it is possible to know which users are likely to find certain messaging relevant. This offers you adequate knowledge to plan right methods to trigger increased engagement rates on a user to user basis. Personalizing the notification plays a crucial part in a successful notification strategy.
As for personalization, it’s pertinent to focus on user’s activity in the app. In this manner, you can dispatch appropriate content to the users. The objective is to drive a one-on-one communication instead of annoying users with something irrelevant
Another aspect of personalization is deploying rich notifications. With rich notifications you can include text, images, audio and make the affair very interactive. This strategy helps users to engage actively with your app. Hence, adopt personalized messaging strategy.
Make them engage again
Push notifications can be utilized to bring back users who have gone out of your conversion channel, or have basically disengaged for some reasons or the other. This is a chief aspect of any mobile marketing strategy, and it hinges a lot on personalization as well. To successfully deploy a re-engagement plan with push notifications, behavioral patterns are fundamental in convincing users.
Last but not the least
There are several ways in which you can gauge the success of your app. You have to retain your users, enhance push messaging strategy, opt for segmentation, and make adequate changes to bring in more user loyalty and activity. With aspects such as buying frequency, location, device, etc can help you understand what’s working and what isn’t in your app. With regard to push notifications, this data can be employed to enhance personalization to maximize value addition and revenue. While sending push notifications it has to ensure that you are not invading their privacy and the message is useful and apt. By employing analytics to learn when and what to tell your users can help you attain higher engagement and retention rates and this guarantees the success of your mobile app.
