Target Global With International SEO Strategy
If your business providers goods or services and is willing to sell it internationally , then in order to get attention of customers you actually need to plan robust global SEO strategy in place . Global SEO is concern about optimising your website pages and marketing strategy in a way that it facilitates search engine to crawl the country targeted and the regions you are targeting .
For any business owner , demographic expansion is important for growth of business . In order to target audience internationally , you have to plan your SEO strategy with utmost care . Good SEO strategy is only possible if you plan it in right way following the best approach available for your unique station .
Do Not Confuse Search Engines With Different Versions Of Content
Different countries in the world have different languages . One solution is to get your website optimised as per different languages , but sometimes this strategy may confuse search engines to crawl for different versions of your content , else your site indexing may be negatively affected .
Some Useful Tips To Target Specific Country
- Use country specific domain
- Specify your target country in google search console
- Host website on local server
- Register your business with Google My Business
- Add street address of your business on your website
- Get links and sub links for your country specific websites
Make Website For Different Languages
If you don’t know , there are more than 6 billion people who does not speak English as their first language in the world , and that might be the the reason you are missing massive market if you are facilitating your website in English only . Its always preferable to offer your website in country specific languages . Offering website in different languages does not mean writing website content in different languages and have separate website for each language , instead you can translate your English version of your website in other languages such as Spanish , French , Canadian etc . However before moving on this path further , make sure you have demand for your service at your targeted region . This information can be acquired by looking at location and language tabs under GEO in Google Analytics . In addition to it you may also look at SEMrush for languages and regions they are targeting .
Decide On Domain And Other Technical Aspects
The other thing that you need to take care of is that your website should be well structured for international content. As you are targeting the audience , you need to decide first the right country code too level domain ( ccTLD) , subdirectories and subdomains for targeting your country . For instance say you are willing to target UK market , then you may create a sub domain like uk.websitename.com . Another alternative is you may create single landing pages on your website offering different languages and person can choose and can be redirected at targeted language . This always proves beneficial for PPC as it is able to target valuable SEO keywords in multiple languages without any investment .
Anyways choose the correct domain for planning your international SEO .
Do Not Use Auto Translate Localized Keywords
It is always preferable to translate your website to localised language by hiring native keyword researcher for you . Please don’t try to do machine translate keyword research . Other best alternative is to use Gengo online translation tool to translate keywords . Also try to find out using online tools the search volumes for your new targeted keywords , which you are willing to rank in international market .
But oh ho , just wait for a second . If you experience that high volume keywords will not remain same across different geographical reasons . This is specially true for big markets such as USA . If you search it , you may find that keyword search volume is different for New York , California and Pennsylvania .
Optimise For Search Engine Beyond Google
If you are one among those countries wherein Google is the most used search engines and you are wiling to focus on only one search engines , then that might be the biggest mistake for you . Other search engines such as Yandex ( Russia ) , Baidu ( China ) and Yahoo also enjoys large share in search market and the impressive point is each one of them runs on their own algorithms .
As a matter of fact some , each one of them have different ranking factors , some focus on keyword percentage in content , while other may focus on social signals or meta keywords for ranking . Highly demand search engines keeps on enhancing their algorithms to match the need of their audience by giving them the content they want to search for .
So by keeping above point in your mind , you can plan your international SEO strategy and can achieve success in international market that you are targeting .
